Sunday, April 12, 2009

Things I hope we can talk about now [Setting myself up for disappointment]

It's far from Christmas and it's not my birthday but I'm going to ahead and make a wish anyway. Here are the thing about which I'm really excited to see intelligent analysis following the drama of #amazonfail

1. The massive gaps/fails (loooove NiemanLab's use of #mediafail in reference to this debacle) that came to light. Author Craig Seymour says that his book was de-ranked back in February, and media outlets weren't interested. Will they only be interested now because it's had a day of internet madspin? How much of it has to do with the Easter holiday? How much to do with less reporters reporting? How much to do with the subject at hand?

2. Amazon is consistently pointed to as one of the kings of predictive search, behavioral targeting and general keyword mastery. What does this massive fail say about that? Does it make us question who, if anyone (besides Google), really is a leader in this area? Is it scary that someone who supposedly uses it so well screwed it up so royally, making it clear that the knowledge gap in this arena is even wider than a casual glance makes clear? Are we all even on the same page about how important this type of technology is to the next phase of making $$ on the web?

3. Twitter as a news-breaking entity. I know. I don't really want to talk about it either. But here we are. Not talking about it is silly. There will likely be a lot of whining and complaining and disagreeing and "but how will the monetize-ing," but it would be nice to see discussion on how the power of Twitter (I can't believe I just typed that) can be harnessed and used by traditional outlets on a regular basis - if at all.

And what remains to be seen, is what Amazon will do. While a Publisher's Weekly report that a representative called is a "glitch" crashed their site, an LA Times blog reports that indeed, they're trying to play this off as a mistake.

Best of luck with that, Amazon.

(And ps, I found the link to the LA Times through following the trend topic "glitch" on Twitter.)

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