Monday, March 16, 2009

In Denver Times [Striking while the iron is hot]

Former Rocky Mountain News staffers announce online venture called In Denver Times based partially on subscriptions.

Now, while I thoroughly believe that unless you have highly specialized content, subscription models don't work, I'm going to go ahead and say that I think they have a pretty good chance of reaching their goal (50,000 pledged subscribers by April 23rd). Why? Because their business model has little to do with the circumstances under which they're kicking it off: the perfect storm of passion, drama, incessant "death of newspapers" coverage (oh wait, is that the same as drama?) and a city that just lost an institution. It's very Mickey and Judy "let's put on a show" and that is never to be underestimated.

And the logo design is good.

Now, whether its sustainable or not will have to do with a whole different set of details - how good is the subscription-only content? How is the business structured internally? See all previous questions regarding seattlepi.com.

But I personally think we'll get to the place where these questions get the chance to be answered. This, in itself, is almost more a viral campaign than the launch of a new form of journalism. 'Twill be interesting to watch indeed...

Update: I like the logo, less so this video, but in general the right idea...

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