Friday, February 27, 2009

Can someone explain the drama? [Substitute paranoia for reality]

I can barely bring myself to comment on this, but I'm going to try.

Newspaper publishers are all up in arms because Google is now serving ads on news search results.

Can't do it. The reality is too bright. I can't even find the words to state the obvious.

Ok. I'll try harder.

Google ads, as any blogger will tell you, make pennies. They only make many pennies if you have many stories. So, if any of the single news sources returned in any said Google News search were to make the amount of pennies owed it based on the fraction of the result for which it's responsible, it would not be many pennies. Not to mention that the search is only being done where it's being done because of the promise of many scattered results.

Each publisher is more than welcome to develop their own intelligent search ad serving software and site-crawler and do exactly what Google's doing.

What's that? Oh, right.

ExACTly.

Gawker's Owen Thomas apparently has the energy to intelligently break this down with a little less snark.

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